COMM160
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Sports Communication
Communication and the Arts - departmentSchool of Liberal Arts
Description
From the locker room to the boardroom, communication shapes every play in the sports world. Sports Communication explores how strategy, storytelling, and media engagement power the business of sports. Students will examine real-world examples from professional teams, leagues, athletes, and sports media, learning how to develop messages, build brands, and navigate high-pressure moments in an always-on news and social media environment.
Instruction Modes
In-Person On-Campus
Grade Modes
Standard (S)
Department(s)
College/School
School of Liberal Arts
Start Term
Fall 2026 Semester
Objective
1. Draft, pitch, and revise promotional materials such as press releases and media advisories using professional standards.
Objective
2. Produce targeted communication content aligned with audience needs and strategic goals.
Objective
3. Plan and present integrated communication strategies for a sports organization or event.
Objective
4. Analyze sports communication challenges and propose appropriate response strategies.