MKTG450
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Applied Res Analysis in MKT
Undergraduate Business - departmentSchool of Business
Description
This senior-level course is the marketing capstone for those students specializing in marketing. The course examines market structures and marketing research techniques that are used to identify and assess opportunities. Students use these techniques to assess markets, select products or services, meet the needs of targeted customers, and develop appropriate marketing strategies. The course emphasizes the value of making connections between fields in order to identify market trends.
Instruction Modes
In-Person On-Campus
Grade Modes
Pass/Fail (P), Standard (S)
Department(s)
College/School
School of Business
Start Term
Fall 2022 Semester
Free Form Requirements
Prerequisite(s): course; any 3 Marketing specialization courses and Program Director Approval.