Description
This course examines market structures and marketing research techniques that are used to identify and assess opportunities Students use these techniques to assess markets, select products or services to meet the needs of targeted customers, and develop appropriate marketing strategies. The course emphasizes the value of making connections between fields in order to identify market trends.
Instruction Modes
In-Person On-Campus, Tutorial
Grade Modes
Pass/Fail (P), Standard (S)
Department(s)
College/School
School of Business
Start Term
Fall 2022 Semester