Description
Upon completion of this class, students will have a solid understanding of how marketers and media/content suppliers develop effective strategies, leveraging omni-channel platforms. In addition to traditional media this probes utilizing branded entertainment and other content-driven platforms in pursuit of reaching today's consumers through multiple touch-points at home, at work and throughout the marketplace.
Instruction Modes
In-Person On-Campus
Grade Modes
Pass/Fail (P), Standard (S)
Department(s)
College/School
School of Business
Start Term
Fall 2022 Semester
Free Form Requirements
Prerequisite(s): course