Description
A hands-on course that first examines the functions of advertising and how advertising is created, then has students write, develop, and produce advertising scripts for television and radio. The course also provides students with a behind-the scenes look at corporate advertising.
Instruction Modes
In-Person On-Campus
Grade Modes
Pass/Fail (P), Standard (S)
Department(s)
College/School
School of Business
Start Term
Fall 2026 Semester
Instructional Methods
Lecture (LC), Tutorial (TU)
Course Attributes
Communication Skills (SECE), Creative Expression (GECX)