Description
The international dimensions of marketing. Topics include: the international environment of international marketing, international market research, product adaptation, pricing strategies, promotion, channels of distribution, and marketing organization. Focus is first on export marketing and then on multinomial marketing.
Instruction Modes
In-Person On-Campus
Grade Modes
Pass/Fail (P), Standard (S)
Department(s)
College/School
School of Business
Start Term
Fall 2022 Semester