COMM243

School of Liberal Arts

This hands-on course is designed to provide students with the practical skills and knowledge necessary to produce compelling, impactful short-form video content tailored for social media platforms such as TikTok, Instagram, YouTube, and others. Throughout the course, students will explore the elements that make short- form videos successful, including content planning, shooting, editing, branding, and audience engagement. The course covers technical aspects as well as the creative side. Students will gain knowledge in effective use of different social media algorithms, analytic tools, and video editing, as well as storytelling strategies, trend incorporation, and aesthetic design.

Pass/Fail (P), Standard (S)

Communication Skills (SECE), Creative Expression (GECX)