COMM154

School of Liberal Arts

This course covers the variety of persuasive writing forms and techniques used by the public relations professional to invite media coverage of corporate/client events and activities, to promote awareness and use of products and services, and to encourage consumer/audience support of corporate issues. Students will learn how to prepare press releases, pitch letters, press kits, public service announcements and copy for brochures and promotional materials.

Standard (S)

Communication Skills (SECE), Creative Expression (GECX), Liberal Arts (LA)