CART475

School of Liberal Arts

This course provides an introduction to branding, with a focus on logo design and the development of cohesive visual identity systems. Topics include foundational concepts in brand strategy, the differentiation between logos and brands, and the role of graphic elements in supporting business objectives. Through a series of projects, students will gain practical experience in creating symbolic representations (logos), applying typographic principles, and constructing comprehensive graphic branding systems aligned with business strategies.

Standard (S)