College/School
School of Business
Course Description
(For M.S. Accounting Students Only). Survey analysis of the operations of marketing systems. The course emphasizes strategic planning, coordination, and adaptation of marketing operations to opportunities in profit and non-profit organizations. Focus is placed upon the principal decision components of national and international marketing including product development, promotion, pricing and distribution. Case studies are extensively employed.
Grade Modes
Pass/Fail (P), Standard (S)